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Brand identity

The look and feel of Adepa Mall.

A summary of the Adepa Mall Brand Guideline Book (version 1.0): our logo, colours and typefaces, and how the identity is applied.

Logo

A pin for Ghana, at the centre of every delivery.

  • Clear space around the logo is at least the height of the “A” in Adepa.
  • Minimum size: 32px on screen, 15mm in print.
  • Do not change the logo’s colours, stretch it, add effects or rotate it.
Adepa Mall full logo

Colour

Maroon leads. Gold highlights.

Maroon

#7A0F23

Primary, dominates brand communication

Gold

#F5B629

Accent for highlights and calls to action

Charcoal

#1A1A1A

Text and dark surfaces

Light Gray

#F2F2F2

Backgrounds

Suggested usage: about 70% Maroon, 20% white or light, 5% Gold, 5% gray.

Typography

Poppins for headings, Inter for reading.

Bold, confident headings paired with a highly legible body face.

Poppins · headings

Shop. Eat. Connect.

Inter · body text

Everything you need, closer than ever.

From the Brand Guideline Book

Mission, vision and values.

Mission

To simplify life by connecting people to everything they need.

Vision

To be Africa’s leading super app for everyday needs.

Values

Customer First · Trust & Integrity · Excellence · Innovation

Brand in use

Riders, vehicles and vendors.

Adepa Mall rider kit

Rider identity: jacket, helmet and delivery box designs.

Adepa Mall branded delivery vehicles

Vehicle identity for bikes, scooters and cars.

Adepa Mall vendor badges

Vendor stickers and “Available on Adepa Mall” badges.

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